Google Street View is a feature inside Google Maps that lets you see real-world locations at ground level using panoramic images.
These are 360 images taken with my High Resolution 360 camera camera using a tripod. This allows the viewer a real life perspective of the location of your business not only from the outside as you get with Google Street View, but additionally on the inside, which encourages customers to visit you.
Also, Organically boosts your Business and Brand’s Search Engine Optimization (S.E.O.) by updating your Google Map’s First Impression with High Definition Virtual Photography. I am an experienced professional photographer with a certification as a Google Trusted Photographer with over 280000,000 views on Google. We want to help your business grow too! As you do better, so do we.
It gives you the opportunity to showcase the look and feel of your business in a new and exciting way. Thus enhancing your online visibility and driving traffic to your website. It’s an important element in the Search Engine Optimization (S.E.O.) strategy for any business, appearing both on Google’s organic search as well as Google Maps and other Google search platforms.
There are multiple benefits that businesses can take advantage of because of the Street View imagery. Here is why Google Street View and Google Business view can differentiate you from your competition, according to Google:
62% of visitors prefer listings that feature the establishment’s interior photos.
Listings with 360/Virtual Photography are 78% more likely to be viewed as genuine businesses.
Google Business Profiles with 360/Virtual Photography attract twice as much attention.
41% of Google Maps searches result in an on-site visit to the location.
Better customer engagement – Since 360 photos offer a holistic view of your business, potential customers can visualize what it will feel like to eat at your restaurant or stay in your hotel or study at your college. Bright and crisp photos can grab eyeballs quickly, engage viewers and nudge them to explore more about your business. Another reason why adding 360 photos to Google My Business listings boosts engagement is because visual content is easier to register and recall than plain text. And potential customers consider your business to be well-established and professional when you make an effort to highlight its best aspects with the photos.
Better ranking and visibility – The more people click on your photos or engage with your listing, the greater will be your chance to rank high on Google. Why? Because this search engine is intelligent enough to figure out that your content is helpful since so many people are clicking on it. Naturally, it gives your website’s rank a good push. And the better your rank, greater is the visibility. Basically, adding 360 photos in Google Maps is your key to generating greater brand awareness and interest.